What is customer relationship management (CRM)?

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Customer Relationship Management (CRM) is an integrated approach to managing relationships with customers by leveraging data, technology, and processes to optimize interactions with them and drive customer loyalty. By using CRM, companies can better understand their customers, track customer preferences, interactions, and purchase history, and use that information to tailor offerings to the individual needs of customers. This in turn leads to improved customer satisfaction and loyalty, as customers feel like they are being understood and appreciated.
3 Ques 1 Ans
answered 22 Aug 2023

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