What is a marketing automation?

What is a marketing automation?
Archana May-04-2023 09:30:41
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1 Answer

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Marketing automation is a category of software that streamlines, automates, and measures marketing tasks and workflows. It simplifies and unifies many aspects of the marketing process, from lead generation and onboarding, to customer retention and loyalty. It also helps to build campaigns that are personalized and targeted to customers and prospects. Marketing automation helps businesses to engage prospects and customers in real-time, while optimizing for customer experience and ROI.
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Manisha
8 Ques 1 Ans
answered 22 Aug 2023

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