What is a brand repositioning?

What is a brand repositioning?
Amelia Apr-30-2023 11:30:39
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Brand repositioning is a strategy used by companies to establish a new positioning in the minds of customers and stakeholders and shift how a brand is perceived. It involves the modification of core brand elements including logo, tagline, message, and visual identity, among others. This approach helps a brand redefine its target market, differentiate itself from competitors, and establish a refreshed brand image that better appeals to customer needs.
7 Ques 1 Ans
answered 22 Aug 2023

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