What is direct marketing?

What is direct marketing?
Sebastian Apr-30-2023 11:30:40
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Direct marketing is a type of advertising that communicates a message directly to a target consumer through a variety of mediums, such as mail, phone, email, and even in-person contact. This strategy is designed to increase brand awareness, capture new leads, and ultimately drive sales. Direct marketing is different from traditional marketing in that it focuses directly on customers - rather than targeting mass audiences - to generate direct responses from recipients.
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answered 22 Aug 2023

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